In this session, Carl shares insights into how Marketing leaders can execute an effective marketing strategy during a global pandemic, from SMB all the way up to Enterprise, and what great leaders can (and should) be doing to protect their people in times of uncertainty.
Carl is a proven B2B marketing and product executive responsible for creating $13B in enterprise value across his career at both private and publicly traded software companies. Today, he is the CMO at Optimizely, a leading provider of digital experience optimization solutions, which was recently acquired by Episerver and had raised over $200M from prominent investors like Andreessen Horowitz, Index Ventures, Bain Capital Ventures, Benchmark Capital, Salesforce Ventures, amongst others. The early innings of COVID brought considerable uncertainty to many businesses around the globe that were forced to adjust to a new operating paradigm that was for many very, very unfamiliar. Carl shares his wisdom on best practices and how marketing leaders can drive continuity in demand and optimize programs/spend under these market constraints while leading with empathy both within and outside their organization.