GTM Year in Review Study is ready and available here!

Pete Daffern
PeakSpan Operating Partner

The Importance of Knowing Your ICP

In this session, Pete walks through a methodology to “cross the chasm” and build a category leading company through (i) focus and (ii) knowing your ideal customer profile.

Pete Daffern

Pete is an Operating Partner with PeakSpan and a veteran enterprise software executive with an impressive history of achieving outlier outcomes predicated on (i) strategic positioning (focus and ICP) that have many downstream impacts on a business and (ii) nailing a stamp-and-repeat go-to-market strategy. Before joining ForeSee, he was the President of EMEA and vertical markets at NetSuite and was one of the key leaders responsible for growing the world’s top cloud ERP company to a valuation of $10B. Previously he was CEO of ClairMail where he successfully drove the company into the #1 mobile banking and payments platform selling to retail banks. Pete also served as Chairman and CEO of Purisma and VP of Business Development at Vitria Technology. He started his career at Crystal Decisions, a pioneer in the business intelligence arena, where he was instrumental in growing the business from its infancy into a multi-billion-dollar leader.

Customer Success