Amplify Go-to-Market via Account-Based Marketing "(ABM)"
Carl will spend an hour deep-diving into helping you understand when an ABM strategy can be HIGHLY effective (and not) and HOW you can maximize impact through flawless operational execution. Specifically, a few discrete topics that Carl will cover include:
- What is considered ABM & how does it compare with day-to-day digital marketing?
- What business model and ICP best fits an ABM strategy?
- What are the different ABM models? Use case examples.
- What are the organizational impacts? How must the leadership team operate to make it work?
- Tools, Technology, and Enablement: Why is this a great strategy at different marketing budget levels?
- Details: Where companies screw it up and how to avoid those common errors.
- Goals for your program - why is this critical in difficult prospect buying periods?
Carl needs no introduction! By background, Carl is a 30+ year proven B2B marketing and product executive responsible for creating $15B+ in enterprise value across his career at private and publicly traded software companies. Most recently, he was the CMO at Optimizely, a leading provider of digital experience optimization solutions, which was acquired by Insight/Episerver in 2020 and had raised over $200M from prominent investors like A16z, Index Ventures, Benchmark Capital, and Goldman Sachs, among others. Before that, he was CMO at Birst, Evolv (acq. by Cornerstone OnDemand), Vitria (IPO), Monitise/Clairmail (LSE), Dun & Bradstreet, and others. He was also head of marketing for Oracle's America's operation and head of product marketing for Oracle's database business.
Today, he's an Advisor to nearly a dozen software scale-ups including Stylitics, Cognism, Vyond, Rallyware, Tapcheck, Lead Forensics and others.
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Building a Best-in-Class, Data-Driven Customer Experience & Success Strategy
