Master Class

Planning Your Exit: A Founder’s Guide to Pre-Liquidity Event Strategy

By 
Oliver Rose and Noel Campbell
May 8, 2025

Oliver and Noel will spend an hour deep-diving into pre-transaction planning in this session. They will provide a framework to consider as you navigate an exit event, whether an initial secondary transaction or a more sizable business sale scenario.

A few discrete topics that Oliver and Noel will cover include:

  • Most Frequently Asked Questions from Pre-Exit Founders
  • Introduction to Cresset and the Cresset Catalyst Program for Entrepreneurs Preparing for a Liquidity Event
  • Financial, Estate, and Tax Planning 101
  • Tax Optimization Strategies Before and After a Capital Event, Featuring Real Case Studies
  • What Comes Next: A Practical Checklist, What It Costs to Plan (or Not), and How to Build Your Roadmap

The goal is for you all to leave the session with a framework for considering personal financial planning opportunities related to your potential business exit scenarios.

About Oliver Rose and Noel Campbell

Oliver Rose (full bio) is a Cresset Founding Team Member and Head of Strategy for the firm’s Family Office Services platform. In addition, he was the Founder of Cresset Catalyst, an Agile Family Office for pre-liquidity entrepreneurs and innovators. He works with emerging CEO Founders and senior leaders at growth companies, planning for future exits by engaging them with a team of advisors dedicated to their unique goals and needs. [Learn more about Cresset Catalyst HERE.]

Noel Campbell (full bio) is a Managing Director, Wealth Advisor for Cresset. She supports entrepreneurs on their wealth journey, focusing on pre-/post-transaction planning, trust and estate strategy, tax mitigation solutions, and investment management. As a Wealth Advisor, she serves as her clients' primary point of contact to provide personalized advice and solutions to address their complex needs. Noel played a key role in building the Cresset Catalyst program.

Continue Exploring

Previous
Next
View this Master Class
Master Class

Software Durability in an ‘AI World’

Master Class
Product and Engineering
This is some text inside of a div block.
This is some text inside of a div block.
View this Master Class
Master Class

The Inflection Point - "Viable to Valuable"

Master Class
Leadership and Culture
This is some text inside of a div block.
This is some text inside of a div block.
View this Master Class
Master Class

The Four Fundamental Failures of Leadership Teams and How to Avoid Them

Master Class
Leadership and Culture
This is some text inside of a div block.
This is some text inside of a div block.
View this Master Class
Master Class

Scaling Up -- Playing the Platform Power Game

Master Class
Product and Engineering
This is some text inside of a div block.
This is some text inside of a div block.
View this Master Class
Master Class

‘Operationalizing AI’ Series – Pricing & Revenue Acceleration in the Age of AI

Master Class
Monetization
This is some text inside of a div block.
This is some text inside of a div block.
View this Master Class
Master Class

Scaling a Performance Culture

Master Class
Leadership and Culture
This is some text inside of a div block.
This is some text inside of a div block.
View this Master Class
Master Class

Crossing the Chasm: The Documentum Case Study on G2M and Leadership

Master Class
Marketing
This is some text inside of a div block.
This is some text inside of a div block.
View this Master Class
Master Class

Practical AI in Action for Executives

Master Class
AI
This is some text inside of a div block.
This is some text inside of a div block.
View this Master Class
Master Class

Pitch-Ready: How Great CEOs Tell the Story & Communicate Effectively

Master Class
Leadership and Culture
This is some text inside of a div block.
This is some text inside of a div block.
View this Master Class
Master Class

Design as a Growth Engine: Lessons for Founders and Leaders

Master Class
Product and Engineering
This is some text inside of a div block.
This is some text inside of a div block.
View this Master Class
Master Class

Winning the Next Channel: How to Build Visibility & Demand in LLMs

Master Class
Marketing
This is some text inside of a div block.
This is some text inside of a div block.
View this Master Class
Master Class

Blueprint for Creating "Real Customer Success"

Master Class
Customer Success
This is some text inside of a div block.
This is some text inside of a div block.
View this Master Class
Master Class

Best Practices for Prospect Conversion & Engagement

Master Class
Sales
This is some text inside of a div block.
This is some text inside of a div block.
View this Master Class
Master Class

B2B SaaS Public & Private Market Outlook & Update led by Piper Sandler

Master Class
Finance
This is some text inside of a div block.
This is some text inside of a div block.
View this Master Class
Master Class

Achieving Next Level Growth by Optimizing Value and Price

Master Class
Monetization
This is some text inside of a div block.
This is some text inside of a div block.
View this Master Class
Master Class

Amplify Go-to-Market via Account-Based Marketing "(ABM)"

Master Class
Marketing
This is some text inside of a div block.
This is some text inside of a div block.
View this Master Class
Master Class

Best Practices for Recruiting Exceptional Go-To-Market Executives

Master Class
Leadership and Culture
This is some text inside of a div block.
This is some text inside of a div block.
View this Master Class
Master Class

Building a High-Performance GTM Organization

Master Class
Sales
This is some text inside of a div block.
This is some text inside of a div block.
View this Master Class
Master Class

Building a Revenue Machine Through RevOps

Master Class
Sales
This is some text inside of a div block.
This is some text inside of a div block.
View this Master Class
Master Class

Building a Best-in-Class, Data-Driven Customer Experience & Success Strategy

Master Class
Customer Success
This is some text inside of a div block.
This is some text inside of a div block.