It’s our privilege to welcome Carl Tsukahara (LinkedIn), an 8x CMO, CPO and decorated PeakSpan Operating Advisor, to lead yet another Master Class after an electrifying prior session on “Marketing in a Pandemic” that you can review here!
Let’s be honest, Carl needs no introduction! By background, Carl is a 30+ year proven B2B marketing and product executive responsible for creating $15B+ in enterprise value across his career at private and publicly traded software companies. Most recently, he was the CMO at Optimizely, a leading provider of digital experience optimization solutions, which was acquired by Insight/Episerver in 2020 and had raised over $200M from prominent investors like A16z, Index Ventures, Benchmark Capital, and Goldman Sachs, among others. Before that, he was CMO at Birst, Evolv (acq. by Cornerstone OnDemand), Vitria (IPO), Monitise/Clairmail (LSE), Dun & Bradstreet, and others. He was also head of marketing for Oracle’s America's operation and head of product marketing for Oracle’s database business.
Today, he’s an Advisor to nearly a dozen software scale-ups including Stylitics, Cognism, Vyond, Rallyware, Tapcheck, Lead Forensics and others.
At PeakSpan, we’ve partnered with 70+ software scale-ups and have witnessed the impact of a well-orchestrated account-based marketing (“ABM”) strategy in supercharging demand generation, sales conversion, and customer enablement. It certainly isn’t a fit or an effective marketing/sales initiative for ALL scale-ups. When relevant, it’s rightfully complex, and many scale-ups struggle to implement an effective ABM strategy (if at all). We hope to change that with this session led by Carl, an undisputed authority on the topic and informally referred to as an early ABM strategy pioneer!