By way of background, Steven and Karen co-founded Ibbaka (website), a software platform and consultancy firm that helps B2B SaaS grow ARR (Annual Recurring Revenue) and MRR (Monthly Recurring Revenue), improve Net Revenue Retention (NRR or NDR) and expand aggregate customer lifetime value (LTV). Ibbaka is an authority on all things performance acceleration through the application of pricing & packaging best practices. I encourage you to check out their extensive library resources, including blogs, podcast episodes, reports/playbooks, surveys, and tools/templates that can be found here. Also, please see Steven and Karen’s biographies below - nothing short of impressive!
Steven Forth, Co-Founder & Managing Partner at Ibbaka
Steven is an experienced SaaS executive, having started, scaled, and exited several successful companies. As an active angel investor, he understands the perspectives of both operators and investors and can bridge the gap between them. At Ibbaka, he guides strategy and works with key clients on value, packaging, and pricing. Ibbaka provides a SaaS platform, Valio, supported by a consulting service that helps companies to optimize pricing. Steven regularly speaks on innovation and design and using value and price as guides in building growing organizations. In addition, he manages the 230,000-plus member design thinking group on LinkedIn. When not helping companies execute pricing, he is gardening, cycling, or kayaking in and around Vancouver, BC.
Karen Chiang, Co-Founder & Managing Partner at Ibbaka
Karen drives the need to recognize economic value drivers and account for the importance of both emotional and community value (such as ESG) in pricing, packaging, and market segmentation. In addition, she is interested in how companies combine sales, product, or service-led growth models. With extensive experience growing technology product and service businesses at all scale levels, Karen promotes a value-based approach to drive differentiation and price. She is proud to work with customers, partners, and her teammates to make Ibbaka the firm to depend on for customer value management and price optimization. She is humbled working alongside Ibbaka’s expert value, pricing, and data strategists and tacticians and is awed by Ibbaka’s product team. Karen leads workshops on pricing and investment across North America and has contributed several important innovations to pricing best practices. As an angel investor and entrepreneur, she is happy to apply her pricing insights to due diligence projects and helps executives understand the link between value, price, growth, and company valuation.