Oaky
Oaky provides an upsell automation platform for hotels, enabling customers to offer personalized upgrades and services to guests throughout their stay. Oaky delivers the right offer to the right guest at the right time, ultimately driving significant incremental revenue and maximizing profitability per guest.
Entrepreneur(s)
Erik Tengen
Lars Jonker
Sector(s)
Hospitality Technology
Investment Team
Investment
Location
Amsterdam, Netherlands
Status
Exited
Partnership
FOUNDED 2013
Partnered 2020, $9.5M Series A
CURRENT STATUS:
Plusgrade Acquisition in 2025
IMPACT & VALUE CREATION
M&A Support
Exit preparedness and strategic process optimization
Worked closely with management to support end to end strategic process from materials preparation to company positioning to engagement with strategics and financial sponsors to drive optimal outcome for all shareholders.
Metrics & KPI Tracking
Defining and tracking the metrics that matter most
Partnered with finance leadership to build comprehensive KPI tracker and reporting cadence that provided the foundation for exit preparation and forecasting.
Investment Team
Investment Team
INSIGHTS & PRESS
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Partnership News
Plusgrade Acquires Oaky, Strengthening its Position as a Global Leader in Hospitality Upselling
October 6, 2025
Partnership News
Shiji and Oaky Join Forces to Automate and Personalize Hotel Upselling through Two-Way Integration
February 20, 2024
Partnership News
Oaky Wins Title of Best Hotel Upselling Solution for Seventh Year In a Row
January 10, 2024
Partnership News
Pillows Hotel Reylof Achieves a TRevPAR Increase of 3% In Just One Month Using Oaky’s Front Desk Upsell Automation
August 30, 2023
Partnership News
Oaky Empowers More PMS Solutions with Front Desk Upsell Automation for Enhanced Upsell Results at Check-in
August 8, 2023
Partnership News
Oaky and Stayntouch Enhance Integration to Enable Automated Upselling for US and EU Hoteliers
July 12, 2023
Partnership News
Oaky and Asksuite Partner Up to Enable Real-time Upselling Through Chatbot
July 6, 2023
Partnership News
Curator Hotel & Resort Collection Selects Upselling Tool from Oaky to Elevate the Guest Experience and Grow Revenue
June 22, 2023