Copenhagen’s GetWhy raises €17M to scale AI-powered consumer insights; eyes US expansion

Originally published here at Silicon Canals

Copenhagen-based GetWhy, a global consumer research technology company, has announced that it has raised an additional $20M (approximately €17M) in funding.

The funding round was led by existing investor PeakSpan Capital, with continued participation from Arbejdernes Landsbank, expanding GetWhy’s Series A financing into one of Denmark’s largest to date.

PeakSpan Capital is a growth equity firm based in New York City and San Mateo. It has partnered with over 40 high-growth software businesses and has $1.5B+ in AUM.

The firm combines deep domain expertise within a select number of themes with a proprietary technology platform providing visibility into company and market performance, to help disruptive entrepreneurs drive resilient, risk-adjusted value creation.

”We see a tremendous potential in the market for AI-driven consumer insights, which we believe will fundamentally transform how global B2C and B2B brands operate. GetWhy is leading this transformation with their cutting-edge technology and an impressive track record of delivering results for customers of all sizes, especially enterprises,” says Phil Dur, co-founder and Managing Partner at PeakSpan Capital.

PeakSpan Capital is privileged to be GetWhy’s partner and was energised to expand our investment to enable this world-class team to continue to deliver value for leading brands around the world,” adds Dur.

Fund utilisation

As part of its growth strategy, the Danish company will open a U.S. office in 2025 to strengthen its foothold in the world’s largest consumer market.

“It’s crucial for GetWhy to establish a presence in the U.S., and I’m very pleased that we’re now able to open an office there. Some 60 per cent of our revenue comes from the U.S., so this is a natural and necessary step for us to get closer to our current and potential American customers and solidify our position as a market leader driving the industry forward,” says Casper Henningsen, co-founder and CEO of GetWhy.

The new investment helps GetWhy strengthen its leading position in the market and increases its Series A funding, making it one of the largest in Denmark.

“This increased investment from PeakSpan Capital underscores how rapidly the field of consumer research is evolving and gives GetWhy the fuel to accelerate our mission and cement our leadership position globally. We see a clear opportunity to lead the enterprise market and drive AI-fueled transformation for a vast universe of global brands,” adds Henningsen.

GetWhy: Consumer research technology

Founded in 2011 and launched its AI platform in 2022, GetWhy is a global consumer research technology company.

”Traditional market research is broken. It’s slow, it’s expensive, and, most importantly, it’s disconnected from how modern enterprises build products and connect with their customers. This disconnect gives us a unique opportunity to redefine the entire insights industry,” says Casper Henningsen, co-founder and CEO of GetWhy.

Using generative AI, the company helps enterprises carry out market studies and extract insights from video-based interviews.

Over the past few years, the company has experienced explosive growth and now partners with several global business-to-consumer companies. Its client list includes Heineken, Nestlé, The Coca-Cola Company, Adidas, MARS, eBay and Unilever.

“We have spent the past decade pioneering how Agentic AI and human empathy will shape the future of how enterprises can feel and understand their customers again. AI is not here to replace jobs, but to remove limitations, and that enables our customers to operate at unprecedented speed. They’re producing video interviews faster than surveys, running multiple studies simultaneously across markets, and putting real customer voices at the centre of every decision. This isn’t just incremental change – it’s the transformation of an entire industry. And we’re just getting started,” says Casper Henningsen, co-founder and CEO of GetWhy.