Why We Raised $60M to Build the System of Action for B2B Sales

Originally published here by Aligned

A few years ago, one of our top reps closed a deal that stuck with us. When we asked how she did it, she said, “It’s the first time I wasn’t selling. I was creating an experience the buyer would actually pay for.”

There’s no such thing as a complex sale. There’s only a complex purchase. The top 1% of reps don’t win by selling harder. They win by making it easier to buy. We built Aligned to give every rep that ability.

Earlier this year, we closed a $60 million Series B led by PeakSpan Capital, with participation from NFX, Hetz Ventures, and JAL Ventures, bringing our total funding to $73.8 million.​

But the number isn’t the story. The story is what we’re building, why it’s taken this long for anyone to build it, and what it means for the way revenue teams will work from here.

The Problem No One Fixed

Today, only about one in five sales reps hits quota. The instinct is to blame the rep. The real problem is the buyer.

Over the last decade, buying committees grew from two or three stakeholders to six, eight, sometimes ten. Every purchase faces more scrutiny. And according to Gartner, buyers now spend just 17% of their total purchasing journey meeting with potential suppliers. The other 83% happens without you in the room.

That’s where deals are won or lost. And that’s exactly where the sales stack goes dark.​

The tools your team relies on fall into two categories:

• Systems of record, led by CRMs, log what happened.
• Systems of insight, led by revenue intelligence platforms, analyze why.

Both are useful. But neither helps a buyer decide faster, nor helps a rep execute better.​

The deal itself (proposals, business cases, stakeholder conversations, and follow-ups) lives scattered across inboxes, shared drives, and forwarded attachments. Buyer champions struggle to make sense of it all. Stakeholders get overwhelmed and miss critical information. What buyers do between meetings is a big blind spot. The playbook sits outside of this workflow, leaving reps “winging it.” . And no tool in a $47 billion sales stack was built to fix it.

That’s the layer that’s always been missing: A place where the deal actually runs.

Why We Built Aligned Around the Deal

“For decades, the sales stack only recorded and analyzed deals. It helped managers track the work, but it never helped a buyer decide, or a rep execute.”

That’s what we set out to fix.

After the first meeting, a rep sends one link. No login is required. The buyer, their entire buying group, and the seller all work inside that single shared space. The content, context, comments, and next steps all live in one place.

But the workspace is only part of what we built. The bigger bet is on what happens inside it.

Because both buyers and sellers work inside Aligned, we see what actually moves a deal. We see what the buying group does between meetings, which stakeholders are engaged, where they got stuck, and what they’re worried about. That’s the signal most tools never see.

When you know a stakeholder spent fifteen minutes on your competitive comparison two weeks after the last call, you don’t guess at your next move. Aligned surfaces the risk, shows you what to do about it, and drafts the follow-up. You approve, and it sends.​

Our enterprise customers include Deel, SimilarWeb, and WordPress. They already report 30% faster sales cycles and 15% higher win rates. Today, 70,000 revenue teams and over one million buyers run their deals in Aligned every month.

Why Our Investors Backed Us

Before leading this round, PeakSpan spent three years tracking the Digital Sales Room market. They analyzed every vendor in the category, studied user sentiment across G2, and spoke directly with dozens of customers of Aligned and its competitors.​

Matt Melymuka, who joins our board of directors, put it simply: “I’ve partnered with companies in the GTM technology space for the past 15 years and spent the last three years looking for the company that would own the execution layer of sales. The research all pointed at one company: Aligned. Whoever owns the surface where buyers and sellers transact owns the next decade of GTM software.”

The AI Deal Workspace is not a feature someone bolts onto a CRM. It’s a new layer in the revenue stack, sitting between the system of record and the customer. PeakSpan saw that three years ago. This round is their conviction made tangible.

All existing investors, NFX, Hetz Ventures, and JAL Ventures, also participated in this round, each backing Aligned from the earliest stages and doubling down now.

What We’re Building With This Capital

The $60 million goes toward three things, each moving us closer to the same goal: making Aligned the layer every revenue team runs on.

• Agent-native deal execution: A Seller Agent that surfaces risks, drafts follow-ups, and keeps deals moving between meetings. A Buyer Agent that gives stakeholders instant answers inside the workspace without waiting for a rep. Underneath both, the AI Deal Brain learns from every deal that runs through Aligned.
• Upmarket expansion: Deeper compliance certifications, advanced permissions, and integration depth so the largest revenue organizations can run on Aligned.
• GTM scale: We defined the Digital Sales Room category in 2021 and evolved it into the AI Deal Workspace in 2026. This capital scales the sales, marketing, customer success, and revenue operations teams that will take that position to category ownership.

The System of Action Is the New Must-Have

We started Aligned with one conviction: that the deal needed a place to actually run it.

​This round is the market catching up to that conviction. We’ve raised more than all our competitors in this category combined, and we’re just getting started.

We believe this is the biggest new space in B2B sales since Salesforce. And we intend to own it. The future of sales doesn’t just use AI. It runs on Aligned.