Successfully Scaling Your GTM Strategy
In this session, Herb walks through scaling Hortonworks from its infancy to $250M+ in run rate revenue in ~4 years and the blueprint to successfully scaling a stamp-and-repeat go-to-market strategy.
A successful go-to-market strategy distinguishes “good” companies from “great” companies. Unfortunately, nailing a scalable go-to-market strategy is not so simple and thus we’re privileged to have one of the smartest and accomplished software leaders on the topic share his wisdom on how to drive predictable success as well as dissect learnings through his experience at the helm of companies like Hortonworks. Our speaker, Herb Cunitz, brings 30+ years’ experience building global, high-growth sales and marketing organizations for venture-backed and publicly traded enterprise software companies, resulting in 3 IPOs and 2 successful acquisitions. Herb’s past experience includes Hortonworks, Vitria, Viasoft, SpringSource/VMware, Savvion/Progress, IBM and others. The most recent success was growing Hortonworks from its’ early stage to $250M in run-rate revenue and 1,000 customers as President.
Software Durability in an ‘AI World’
The Inflection Point - "Viable to Valuable"
The Four Fundamental Failures of Leadership Teams and How to Avoid Them
Scaling Up -- Playing the Platform Power Game
‘Operationalizing AI’ Series – Pricing & Revenue Acceleration in the Age of AI
Scaling a Performance Culture
Crossing the Chasm: The Documentum Case Study on G2M and Leadership
Practical AI in Action for Executives
Pitch-Ready: How Great CEOs Tell the Story & Communicate Effectively
Design as a Growth Engine: Lessons for Founders and Leaders
Winning the Next Channel: How to Build Visibility & Demand in LLMs
Blueprint for Creating "Real Customer Success"
Best Practices for Prospect Conversion & Engagement
B2B SaaS Public & Private Market Outlook & Update led by Piper Sandler
Achieving Next Level Growth by Optimizing Value and Price
Amplify Go-to-Market via Account-Based Marketing "(ABM)"
Best Practices for Recruiting Exceptional Go-To-Market Executives
Building a High-Performance GTM Organization
Building a Revenue Machine Through RevOps
Building a Best-in-Class, Data-Driven Customer Experience & Success Strategy
