Real Selling in the Age of AI; The New Paradigm for B2B Selling
In this session, Andy will challenge conventional thinking around B2B sales and introduce a new paradigm for how modern sellers can create influence, stay relevant, and improve win rates in an increasingly complex and AI-driven landscape.
Specifically, Andy will cover:
- Why companies continue to struggle with the current B2B sales paradigm that has been in place for the past 25 years
- Why technology, methodology, and training can’t overcome the wrong sales paradigm
- What buyers really need—and aren’t getting—from sellers, and why that threatens to make human sellers obsolete
- The 12 essential sales paradigm shifts required to maintain relevance and influence with modern buyers
- Why most investments in AI-enabled selling will fail to meaningfully improve AE performance (as measured by win rates) unless a new sales paradigm is adopted
- And much more
The goal will be to leave you with a clear, actionable framework for rethinking how your team sells—and how to adapt your approach to better align with today’s buyer expectations.
Andy Paul is the host of The Win Rate Podcast and previously led the top-rated Sales Enablement with Andy Paul. With more than 1,200 episodes produced and millions of downloads, his podcasts have become a go-to resource for sales leaders and top performers. Andy is the author of the Amazon best-selling Sell Without Selling Out: A Guide to Success on Your Own Terms, along with Amp Up Your Sales and Zero-Time Selling, which outline practical strategies to help teams accelerate decision-making and improve customer engagement. He is also the founder of Zero-Time Selling, a sales advisory firm, and prior to launching the firm in 2000, built a successful career in tech start-ups, selling more than $600 million in complex systems and services to some of the world’s largest enterprises.
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