Own it, or Build it – A Deep-Dive into Category Positioning
David & Jesse will spend an hour deep diving into the pros and cons of category design vs category evolution. In this session, they will talk about how category evolution is becoming the new category design, and how macro-economic tailwinds are impacting how you should be thinking about positioning.
A few discrete topics that David & Jesse will cover include:
- What is category design and what is category evolution?
- Revenue focused positioning
- Identifying categories ripe for disruption
- Positioning and messaging against existing solutions
David and Jesse have over twenty years of combined experience leading, scaling, and exiting GTM teams for venture-backed and Fortune-10 tech companies. Their framework and processes aren’t just pretty, they are battle-tested, playing a role in 7 exits to date, including founding ExecVision (acquired by a category leading company, Mediafly which recently raised $80m led by BIP Ventures), Codenvy (acquired by Red hat), YouCaring (acquired by GoFundMe), and several services business in the GTM space.
David is a tenured CEO of over ten years of experience leading successful Series A SaaS companies. He has a proven track record of developing and executing strategies for growth, driving revenue and customer acquisition, and building teams that excel.
Prior to founding Stori, David created the SaaS category, Conversation Intelligence, which contains companies valued at over $10B. David has founded and exited multiple companies, is a 3x Inc 5000 winner, and is a Top 40 under 40 CEO award winner.
Jesse has over ten years of experience in product marketing and messaging. He has spent his career building high-functioning product marketing teams. Jesse’s work has been proven at venture-backed startups (4x exits) and Fortune-100 companies (AWS, Red Hat, IBM).
Before founding Stori, Jesse was the VP of Product Marketing for Docker, where he helped them evolve from a developer tool to a platform that spans the software development lifecycle and led product marketing at AWS where he helped reposition the messaging and positioning for DevOps, GitOps, Infrastructure-as-Code, and Event-Driven Architectures.
David & Jesse will spend an hour deep diving into the pros and cons of category design vs category evolution. In this session, they will talk about how category evolution is becoming the new category design, and how macro-economic tailwinds are impacting how you should be thinking about positioning.
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