Monetizing & Scaling Innovation
In this session, Eddie will unpack how to capture market share and wallet share simultaneously — translating decades of experience advising high-growth companies into a punchy, “nutrient-rich” hour. Drawing from the core principles of his best-selling books Monetizing Innovation and Scaling Innovation, Eddie will share hard-won lessons on how to design, price, and package your products for maximum impact.
A few discrete topics that Eddie will cover include:
- How your leadership style might be blinding you to your company’s best growth path — and how to spot and avoid common traps
- How to raise prices “without tears” and confidently communicate value
- How to stop churn before it starts
- How to win more often with “beautifully simple” pricing
- Best practices for monetizing AI
You’ll leave the session with a clear framework for optimizing revenue, refining your pricing strategy, and unlocking new levers for scalable growth.
Eddie Hartman is a Partner and Board Member at Simon-Kucher, where he specializes in crafting high-growth revenue strategies, scaling recurring revenue models, and driving go-to-market excellence for companies across the SaaS and B2B landscape. He works closely with both hypergrowth startups and established enterprises, including advising AMLAW 100 firms on pricing strategy. A successful entrepreneur himself, Eddie has founded and operated multiple companies with a combined valuation exceeding $3B, bringing a unique blend of hands-on experience and global consulting expertise to his work. He holds degrees from Yale and Wharton, where he was named a Palmer Scholar, and earned a project management certification from Caltech. Eddie is also a licensed attorney, a Global 40 Mentor with the Founder Institute, and a member of the Hague Institute on International Law’s Task Force on Justice.
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Best Practices for Recruiting Exceptional Go-To-Market Executives
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Building a Revenue Machine Through RevOps
Building a Best-in-Class, Data-Driven Customer Experience & Success Strategy
