Marketing in a Pandemic
In this session, Carl shares insights into how Marketing leaders can execute an effective marketing strategy during a global pandemic, from SMB all the way up to Enterprise, and what great leaders can (and should) be doing to protect their people in times of uncertainty.
Carl is a proven B2B marketing and product executive responsible for creating $13B in enterprise value across his career at both private and publicly traded software companies. Today, he is the CMO at Optimizely, a leading provider of digital experience optimization solutions, which was recently acquired by Episerver and had raised over $200M from prominent investors like Andreessen Horowitz, Index Ventures, Bain Capital Ventures, Benchmark Capital, Salesforce Ventures, amongst others. The early innings of COVID brought considerable uncertainty to many businesses around the globe that were forced to adjust to a new operating paradigm that was for many very, very unfamiliar. Carl shares his wisdom on best practices and how marketing leaders can drive continuity in demand and optimize programs/spend under these market constraints while leading with empathy both within and outside their organization.
Software Durability in an ‘AI World’
The Inflection Point - "Viable to Valuable"
The Four Fundamental Failures of Leadership Teams and How to Avoid Them
Scaling Up -- Playing the Platform Power Game
‘Operationalizing AI’ Series – Pricing & Revenue Acceleration in the Age of AI
Scaling a Performance Culture
Crossing the Chasm: The Documentum Case Study on G2M and Leadership
Practical AI in Action for Executives
Pitch-Ready: How Great CEOs Tell the Story & Communicate Effectively
Design as a Growth Engine: Lessons for Founders and Leaders
Winning the Next Channel: How to Build Visibility & Demand in LLMs
Blueprint for Creating "Real Customer Success"
Best Practices for Prospect Conversion & Engagement
B2B SaaS Public & Private Market Outlook & Update led by Piper Sandler
Achieving Next Level Growth by Optimizing Value and Price
Amplify Go-to-Market via Account-Based Marketing "(ABM)"
Best Practices for Recruiting Exceptional Go-To-Market Executives
Building a High-Performance GTM Organization
Building a Revenue Machine Through RevOps
Building a Best-in-Class, Data-Driven Customer Experience & Success Strategy
