Impacting 2024 Growth Through Pricing & Packaging
Many of you are in the middle or close to finalizing 2024 planning. It’s an exciting and reflective time of the year as you cast renewed goals for success in the new year and think critically about what worked, what didn’t, and where you see opportunity matrixed across perceived impact and difficulty to execute. In this session, Steven and Karen will spend an hour deep-diving into how intelligent pricing & packaging can drive a massive impact on your 2024 goals (some expected and others not!) and, importantly, offer an operating framework that you can apply to your business to understand better (and execute) those initiatives.
A few discrete topics that Steven & Karen will cover include:
- How to establish your 2023 baseline
- Setting your 2024 goals and role of pricing
- Considerations for a price increase
- Add a pricing metric
- Repackage to address more of the market
- Leverage value in your go-to-market
As a reminder, Karen and Steven founded Ibbaka, a software platform and consultancy firm that helps B2B SaaS grow ARR/MRR, improve NRR/GRR/LR, and expand aggregate CLTV and are an authority on all things performance acceleration through the application of pricing & packaging best practices. We encourage you to check out their extensive library resources, including blogs, podcast episodes, reports/playbooks, surveys, and tools/templates.
Software Durability in an ‘AI World’
The Inflection Point - "Viable to Valuable"
The Four Fundamental Failures of Leadership Teams and How to Avoid Them
Scaling Up -- Playing the Platform Power Game
‘Operationalizing AI’ Series – Pricing & Revenue Acceleration in the Age of AI
Scaling a Performance Culture
Crossing the Chasm: The Documentum Case Study on G2M and Leadership
Practical AI in Action for Executives
Pitch-Ready: How Great CEOs Tell the Story & Communicate Effectively
Design as a Growth Engine: Lessons for Founders and Leaders
Winning the Next Channel: How to Build Visibility & Demand in LLMs
Blueprint for Creating "Real Customer Success"
Best Practices for Prospect Conversion & Engagement
B2B SaaS Public & Private Market Outlook & Update led by Piper Sandler
Achieving Next Level Growth by Optimizing Value and Price
Amplify Go-to-Market via Account-Based Marketing "(ABM)"
Best Practices for Recruiting Exceptional Go-To-Market Executives
Building a High-Performance GTM Organization
Building a Revenue Machine Through RevOps
Building a Best-in-Class, Data-Driven Customer Experience & Success Strategy
