Grow and Dominate – Building a Sales Engine that Wins
Helen will spend an hour deep-diving into the importance of creating a scalable sales engine that is both efficient and effective. Efficiency comes from the sales approach and design strategy, while effectiveness comes from the sales team itself. Sustained growth in this AI-saturated hyper-competitive market requires efficiency in gathering market insights as actionable exhaust from the sales process, executed with an effective sales team that can adapt to changes in company strategy and market conditions.
A few discrete topics that Helen will cover include:
- Strategies for designing a sales approach that maximizes today’s revenue while building the foundations of ongoing growth and competitiveness.
- Developing an understanding of the importance of harvesting market insights as a byproduct of every sales interaction to win and capitalize on new market opportunities consistently.
- How to create a sales culture where team members are personally invested in the company’s success.
- Building a team culture that can quickly pivot in the face of inevitable changes in business strategies, technology shifts, and the competitive landscape.
The goal will be to have you all leave the session with insights and actions you can take to create a sales culture and approach that delivers on today’s growth imperatives while building a base of future growth, predictable revenue, and competitive dominance.
Helen Fanucci is an accomplished sales performance expert, team builder, business leader, venture investor, and trusted advisor to technology growth companies, with a track record of leading high-performing sales teams at IBM, Apple, Sun Microsystems, and Microsoft. She’s known for her clear communication, high standards, and ability to drive exceptional revenue growth, delivering billions in revenue through building strong customer relationships and high-impact enterprise sales teams. As an MIT-trained engineer with deep experience in marketing and sales, Helen combines strategic leadership with technical insight to deliver exceptional results for both startups and global enterprises. Helen is the author of the best-selling book Love Your Team, A Survival Guide for Sales Managers in a Hybrid World (link).
Helen currently leads a private sales performance practice focused on empowering sales leaders and their teams to deliver predictable growth. Areas of focus include role clarity, team culture, pipeline visibility, performance, and operational excellence. Helen uses practical AI that is sharply focused on increasing sales effectiveness and efficiency and has made available a role-playing bot that supports sales managers in having impactful conversations with underperforming sellers.
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