Originally published here at Dreamdata

Big news!

Dreamdata has raised $55 million in Series B funding, led by PeakSpan Capital, with participation from existing investors InReach Ventures, Angel Invest, Curiosity VC, and Crowberry Capital.

This is a huge milestone for us, and for every B2B marketer who’s ever struggled to connect the dots between marketing and revenue.

Because this funding isn’t just about capital.

It’s about momentum.

This funding accelerates our mission to build the go-to-market platform B2B marketers have been waiting for.

A platform that finally: unites data, attribution (what’s working?), and activation (what should we do more of?) so marketing can truly own revenue in the AI era.

Why B2B Marketing Matters More Than Ever

B2B marketing is at an inflection point.

AI is reshaping every part of how we work - but it’s also exposing the limits of our fragmented data stacks.

Marketers own more than 70% of the customer journey today, yet most still operate without a central system that ties everything together.

Sales got the CRM.

Marketing never did.

That’s the problem Dreamdata set out to fix.

We built Dreamdata to empower B2B marketers with a complete, unified view of their go-to-market data - from first anonymous touch to closed revenue - and to turn that data into action.

And with this new investment, we’re moving even faster toward that vision.

From Attribution to Activation - and into the AI era

Over the past year, Dreamdata has evolved from being “just” the leading B2B attribution platform into a full B2B Activation & Attribution Platform.

That means you can:

• Measure what drives pipeline and revenue, across every channel.
• Activate audiences and sync data back to ad platforms for smarter targeting.
• Automate workflows with AI - from buying signals to Slack notifications.

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As our CEO and co-founder Nick Turner put it:

Backed by Partners Who Believe in B2B Marketing’s Future

We’re thrilled to partner with PeakSpan Capital, whose deep experience in vertical SaaS and MarTech makes them an ideal fit for this next chapter.

Here’s what Matt Melymuka, Co-Founder and Managing Partner at PeakSpan, had to say:

That alignment of vision - between sustainable growth, real data, and practical AI - is what makes this partnership so exciting.

What are we building next?

This funding will allow us to:

• Expand our AI-driven analytics and activation features.
• Deliver more predictive signals and smarter workflows.
• Help marketers do more with less - without needing a data engineering team.

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Our goal is simple:

To make Dreamdata the platform B2B marketers can’t live without - the one that helps you prove impact, move faster, and scale smarter.

As Alice de Courcy, CMO at Cognism, says:

That’s exactly the kind of outcome we want for every Dreamdata customer.

The Road Ahead

We’re incredibly proud of what we’ve built - and even more excited about what’s coming.

Our mission remains the same:

To empower B2B marketers to own revenue in the AI era.

With this investment, we’ll keep pushing forward to make that vision a reality - faster, smarter, and with a lot more fun along the way.

The best part of the journey is still ahead.