The PeakSpan 2024 Year in Review is Here!

Jul 16, 2025

PeakSpan’s Thesis for ServiceUp: A $200B Industry Running on PDFs, Phone Calls, and Friction

Originally posted
here

Fleet and insurance repair is a $200B+ market that, until now, has accepted a broken status quo — disjointed systems, fragmented shop networks, manual approvals, and endless back-and-forth.

This operational drag costs fleets valuable uptime, frustrates shops, and erodes insurer margins.

ServiceUp is re-architecting the system from the ground up: a full-stack orchestration platform that manages the entire repair lifecycle — from pickup to payment. Their dual-platform model combines a white-glove managed service (ServiceUp360) and a scalable SaaS layer (ServiceUp Connect), giving customers a centralized command center for all things repair.

Just as Grubhub digitized the restaurant delivery ecosystem, ServiceUp is becoming the control pane for modern fleet repair.

💥 Why ServiceUp Wins

Here’s what makes them special:

  • Full Lifecycle Orchestration
    From scheduling to subrogation, ServiceUp replaces emails, phone calls, and PDFs with real-time automation — driving 30% faster repair cycle times.
  • Dual-Platform Model
    ServiceUp360 for full-service execution, and Connect for customers managing repairs in-house — each flexing with customer needs.
  • Strategic Ecosystem Positioning
    ServiceUp owns the repair by partnering directly with fleets — the source of the repair. Fleet Management Companies (FMCs) control ~60% of all U.S. commercial vehicles. By targeting this segment, ServiceUp positions itself to capture the majority of repairs in the space. Repairs occur withinthe corporate fleet — by partnering early, ServiceUp secures the opportunity to optimize from day one. This creates a strong moat and network effect as they deepen relationships with repair shops.
  • Supply Chain Infrastructure
    A national network of 300+ shops (and growing), embedded SLAs, and full visibility across the process. This isn’t just software, it’s infrastructure.
  • Collision Repair Expertise
    While most solutions focus on mechanical (because it’s easier), ServiceUp tackles the hardest part: collision. It’s where the complexity lives — and where ServiceUp thrives.
  • Human + Software Synergy
    High-trust workflows like collision repair benefit from trained service advisors. As AI and automation advance, ServiceUp is poised to scale efficiently without compromising quality.

Bottom line: ServiceUp owns the transaction — and when you own the transaction, you own the category.

🔭 Five Macro Trends Fueling the Tailwinds

  1. Rising Vehicle Complexity
    Tech-packed vehicles make repairs more expensive and error-prone. Repair orchestration now requires intelligence, not clipboards.
  2. Fleets Scaling Faster Than Their Ops
    Rental, delivery, and service fleets are growing rapidly — but internal ops can’t keep up. In segments like last mile, every day in the shop = missed deliveries and slower service.
  3. Digital Insurers Need Modern Claims Infrastructure
    As claims move online, insurers need smarter DRP alternatives that are fast, transparent, and customer-friendly.
  4. Shops Need Demand + Liquidity
    ServiceUp brings both — repair volume and Instapay — without charging access fees. That’s a flywheel: shops get revenue and cash. What’s more important?
  5. Legacy FMCs Are Aging Out
    They’re bloated and manual. ServiceUp is the modern overlay: a tech-forward execution platform that plugs in and scales.

🚀 What’s Next for ServiceUp

As ServiceUp scales, the team is laser-focused on platform depth and ecosystem connectivity:

  • Strengthening the connective tissue between fleets and shops, especially in high-friction collision workflows.
  • Leveraging AI to accelerate scalability, reduce manual lift, and speed up critical repair steps.
  • Driving automation within the white-glove experience for faster cycle times, better SLA adherence, and more efficient delivery.
  • Expanding strategic partnerships with fleet and insurance leaders — integrating deeper to unlock full lifecycle value.
  • Doubling down on the Connect (SaaS) platform, delivering self-serve orchestration and infrastructure at scale.

In short: ServiceUp is evolving from a high-performing managed service into the intelligent infrastructure layer for modern vehicle repair, and we’re thrilled to be along for the ride.

We’re proud to support the team as they build the backbone of modern fleet and claims repair.

The future of repair isn’t a PDF. It’s ServiceUp.