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Jun 7, 2023

PeakSpan Capital and Ibbaka Collaborate to Enhance Growth-Stage Software Companies Improve Net Revenue Retention

Originally posted
PeakSpan Capital ("PeakSpan" or the "Firm"), a US-based investment firm with $1.5B+ in assets under management (“AUM”) focused exclusively on growth-stage business-to-business (“B2B”) software companies and Ibbaka Performance Inc. (“Ibbaka”), a provider of pricing optimization and value management software and consulting, are partnering to help growth stage SaaS companies to help optimize their net revenue retention.


As part of this work, PeakSpan Capital and Ibbaka are collaborating on a survey, “Net Revenue Retention 2023,” to help companies benchmark their NRR performance and compare NRR relative to growth model, package architecture, scale, and industry vertical.

“Strong retention performance is paramount to any successful software scale-up. We’re privileged to have the opportunity to collaborate with the Ibbaka team on this survey to help software or SaaS businesses build a strong relative view of performance against their relevant peer set and identify best practices to maximize performance, given the criticality of retention as a measure of health and direct impact on both value and capital-efficient growth. The wealth of insights from this survey will help companies and entrepreneurs better understand what more can be done to drive best-in-class performance and sustainable growth acceleration within our portfolio and well beyond,” says PeakSpan Capital Partner, Sanket Merchant.

“High net revenue retention is a strong signal that a company provides sustained value to its customers. This is the key to SaaS businesses. Sustained value delivery leads to growing revenue over time. This survey will show how SaaS companies use each of the six NRR factors to improve their revenues and their relationship with their clients.” adds Ibbaka CEO Steven Forth.

Companies can take this five-minute survey using this link. People responding to the survey will receive a summary of the results that they can use to benchmark their own performance and get ideas on where to improve.

About PeakSpan Capital
Based in New York City and Silicon Valley, PeakSpan Capital is a leading growth equity firm with $1.5B+ in AUM and a singular mission to be the partner of choice for growth-stage entrepreneurial teams building amazing business software companies. PeakSpan has partnered with 70+ high-growth B2B software businesses and combines deep domain expertise within a select number of themes with an active partnering approach to help entrepreneurs drive excellent risk-adjusted growth and value creation. PeakSpan Capital prides itself on a collaborative approach to working with entrepreneurs and other stakeholders.

To learn more about PeakSpan Capital and its portfolio, please visit

About Ibbaka
Ibbaka helps SaaS businesses optimize their packaging and pricing so that they can meet or exceed their key SaaS metrics. Ibbaka delivers through its pricing optimization and value management platform Valio and supporting data and services. AI is used to develop value models and derive pricing models based on the value a company delivers to its customers. Ibbaka delivers pricing strategies that are sustainable and adaptive, helping to shape markets and create categories.To learn more about Ibbaka and Valio visit