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March 28, 2022

Hotel Tech Industry Launches $350k Ukraine Relief Initiative

Originally published here by Hotel Tech Report. launched through an alliance of hotel tech companies that came together to provide direct aid to those affected by the Ukrainian humanitarian crisis. The group has raised $290,500 in commitments from hotel tech companies, venture capital firms and individuals in the broader hotel industry with a goal of reaching $350,000 in donations by April 15th.

Over the next 30-days, founding members Mews, Tidemark, M3, SiteMinder, Duetto, Impala and Hotel Tech Report will match donations to the campaign when donors contribute to one of the certified causes at

Leading hotel tech and venture firms have already joined as first mover corporate donors such as: Peakspan, Hotel Effectiveness, Oaky, ALICE, Transcendent, ProfitSword, ASG, INTELITY, Screen Pilot, Maestro, The Hotels Network & Karbon.

“We watched the humanitarian crisis unfold in Ukraine as a community and agreed that we couldn’t stand idly by. Collectively we decided that we’d be able to make more of an impact together than through individual company initiatives,” says project organizer Adam Hollander, “The fact that within the first week of launching this initiative we’ve already raised more than $290k is a testament to the rapid impact we can have by working together as an industry.”

Members of the hospitality industry can contribute to the initiative by sharing the link with friends and colleagues as well as by donating directly to a cause that is certified by and sharing their donation receipt with campaign organizers. Individual donations will be matched by corporate partners to amplify the impact of each dollar raised.

Global peace is central to travel demand and a broader European conflict could potentially damage the travel industry even more than COVID. Additionally, Ukraine is an innovation hub with hundreds of hotel and hotel tech companies employing engineers in the country. Each day that Ukrainian engineers are holding rifles instead of writing code – innovation slows down.


Hospitality for Peace is an industry wide pledge to donate funds towards verified Ukrainian humanitarian causes. Donors simply select the certified 501(c)3 nonprofit of their choice and forward their donation receipt to the campaign email address for inclusion in the matching program. The campaign has an overall goal to raise $350,000 in 30-days.