From the Cordial blog: SMS marketing is now a necessary part of delivering a personal, high-touch customer experience. With open rates at 98% and response rates at 45% according to Gartner, SMS is a clear winner in the engagement category and ROI. Which is why we are happy to announce that we’ve extended our existing SMS offering by creating an integration with OpenMarket, a leader in global SMS messaging. If you’re a current Cordial client, you will continue to enjoy all the SMS features currently in the Cordial platform. If you’re a Cordial client with an existing relationship with OpenMarket, or considering working with Cordial for other marketing channels like email or push messaging, you can now run your cross-channel campaigns in one platform without having to migrate SMS programs. This means all your insights and analytics will be in the same place too. One of the most challenging steps in setting up an SMS marketing program…
Cordial, a next-generation messaging platform that uses real-time data to send personal, relevant, and emotionally intelligent messages, announced that it has achieved Amazon Web Services (AWS) Retail Competency status.
PeakSpan Capital led the round, and existing investors Upfront Ventures and High Alpha also joined the round. Cordial said it has doubled both customer and revenue growth within the last year, and it will use the new funds to expand its multi-channel capabilities, including mobile, browser notifications, and web forms, in order to meet the needs of marketers.